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Cosmetic Consumers Are Getting Younger

New report shows ages 9-11 showing interest in makeup.

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By: TOM BRANNA

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If you think young girls are making an effort to look more mature at a younger age, you’re not mistaken—and beauty manufacturers are ready to help them along. According to new research from Mintel, a substantial 61% of girls aged 9-11 would like to wear more makeup than their parents allow. “Between reality stars like the Kardashians and bestselling books like Twilight and Hunger Games, character merchandising plays a large role in how manufacturers are marketing makeup and accessories to the...

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